Communication and Women's Studies Portfolio

Media Alert                * * * Media Alert * * * MEDIA CONTACT: Victoriahope McAuliffe Worcester State University 508-315-7207 vmcauliffe@worcester.edu ATTENTION: HEALTH GURUS!! WORCESTER STATE WELLNESS EXPO MAKES HEALTH A PRIORITY ON CAMPUS, WEDNESDAY, MARCH 13, 2017 AT THE WORCESTER STATE WELLNESS CENTER Who:          Representatives from health organizations in Central Massachusetts including:                       AdCare, Massachusetts Brain Injury Association, American Heart Association,                     CrossFit Worcester, Young Living Essential Oils, Blue Cross/Blue Shield, New England           ...

When I took Introduction to Mass Communication, I learned there was more to communication within the business and communications industries than just simply sending emails. Years of research and dedication were put into creating the digital networks we now are able to use to communicate with our employers and colleagues. Included below is an annotated bibliography which was assigned prior to writing the final research paper for this class. I have also included the first portion of that paper here as well.               The Sexualization of Women in Advertising                INTRODUCTION: Women have historically been hyper-sexualized in mass media, in order to appeal to consumers who are the targets of new marketing campaigns. The belief, particularly among American advertisers has been that sex sells, and that campaigns must become more shocking and destructive of the female image to be appealing. My go...

The purpose of Visual Media Literacy was to teach us how to understand the semiotic and symbolic meanings of images that saturate the world. How can you create meaningful and ethical media if you don't understand the implicit and explicit meanings of the colors, shapes, and lines you are using. In this sample of my work I have written an analysis of the image above, as it is relevant to colors, shapes, mass, etc. You can see how I went through the image piece by piece, and slowly analyzed its content in order to reveal the intended message of the advertisement.      The image I chose to analyze is an advertisement for the cos Eric company Nyx and their Smokey eye shadow palette. The image suggests that the use of this particular palette will transform the individual, stereotypically portrayed as female, wearing it into a seductive maven. In this paper I will analyze how the aesthetic components of this image come together to portray the intended message. By analyz...