Visual Media Literacy Image Analysis

The purpose of Visual Media Literacy was to teach us how to understand the semiotic and symbolic meanings of images that saturate the world. How can you create meaningful and ethical media if you don't understand the implicit and explicit meanings of the colors, shapes, and lines you are using. In this sample of my work I have written an analysis of the image above, as it is relevant to colors, shapes, mass, etc. You can see how I went through the image piece by piece, and slowly analyzed its content in order to reveal the intended message of the advertisement. The image I chose to analyze is an advertisement for the cos Eric company Nyx and their Smokey eye shadow palette. The image suggests that the use of this particular palette will transform the individual, stereotypically portrayed as female, wearing it into a seductive maven. In this paper I will analyze how the aesthetic components of this image come together to portray the intended message. By analyz...