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Showing posts with the label women in media

Introduction to Mass Communication Coursework

When I took Introduction to Mass Communication, I learned there was more to communication within the business and communications industries than just simply sending emails. Years of research and dedication were put into creating the digital networks we now are able to use to communicate with our employers and colleagues. Included below is an annotated bibliography which was assigned prior to writing the final research paper for this class. I have also included the first portion of that paper here as well.               The Sexualization of Women in Advertising                INTRODUCTION: Women have historically been hyper-sexualized in mass media, in order to appeal to consumers who are the targets of new marketing campaigns. The belief, particularly among American advertisers has been that sex sells, and that campaigns must become more shocking and destructive of the female image to be appealing. My go...