Gender in The Media Coursework

Taking Gender in The Media enabled me to incorporate my love of communication and gender studies, within the course we focused on not only how gender stereotypes impact women in society, but how the negative stereotypes of men are just as harmful. Throughout the course I was given the opportunity to think critically, converse with my peers about controversial issues, and touch upon current social and political issues that policymakers and community leaders are searching for answers for on the national stage right now. The following is an example of the written work that was completed within this course.

First Reading Response

     The world around us is saturated with images that depict archaic stereotypes that tell men and women what jobs they can do, sports they are allowed to enjoy, and the lifestyle they can lead according to traditional gender stereotypes. Historically, women must be delicate, polite, attractive, and weaker than men to appear feminine, conversely men must give the illusion they have all the qualities women supposedly lack; strength, ambition, aggression, and self-control. There is a strong dichotomy that exists between the perception of men and women within American culture today, there are countless double standards that are applied to work, childrearing, and even romantic expectations for males and females. For example, men are often praised for taking their children out to play at the park with comments such as, “Oh what a great father you are!” However, when women take time away from their careers to focus on spending time with their families it is met with harsh criticism, as if a woman could not possibly manage the exhausting task of working and parenting with as much finesse as her stereotypically strong, aggressive, and self-controlled male counterpart. The views towards women and men within society have created a dangerous climate in which sexism and gender-role stereotyping begins early in the lives of boys and girls. Everyday there are children sitting in classrooms across the country hearing that boys can grow up to be firefighters, but telling girls the role of teacher or secretary may be better suited for them. As President Obama wrote in Glamour, “We need to break through these limitations. We need to keep changing the attitude that raises our girls to be demure and our boys to be assertive, that criticizes our daughters for speaking out and our sons for shedding a tear. We need to keep changing the attitude that punishes women for their sexuality and rewards men for theirs.”  
   Starting in childhood girls are bombarded with messages in the media telling them that they are vulnerable, delicate, and incapable of taking control of their own futures. I remember when I was in high school and I regrettably became obsessed with the Twilight Saga, I spent days wishing for my real-life Edward to come sweep me off my feet. Now as an adult I see how co-dependent, possessive, and unhealthy the relationship between Edward and Bella is written, but as an impressionable teenage girl it was romantic and chivalrous to me. We need to create a variety of female images for young girls and women to see within the media, “Imagine if we offered better media representations for young girls that show them as being in charge of their own destiny, not being rescued or saved” (Frechette, 2016). Indeed, imagine a world where the percentage of females in the media represent the number of females in the world, what type of world would we live in? I recall reading Sleeping Beauty to a little girl at work one afternoon, she sat in my lap and said, “I want to read s story where the princess saves the day.” I could only be honest with her in my response, I said, “One day do you think you might write a story like that for children to read?” She smiled, “YES!” was all she said.  In a world where women have fought ferociously for basic human rights, it is disappointing that society still fails to see the inherent need for quality female representation within the media, and the value it holds for men and women.
     “In terms of quantity, the media is still a long way from reflecting reality: women represent 49 per cent of humanity while female characters make up only 32 per cent of the main characters on TV, as shown by a broad survey done in 2008 by Doctor Maya Götz of the International Central Institute for Youth and Educational Television. [2] This study measured the representation of male and female characters in nearly twenty thousand children’s programs in 24 different countries. The media industry justifies this disparity by arguing that it is easier for girls than boys to identify with characters of the opposite sex” (MediaSmarts). The media industry has made unsupported claims that girls can relate to the opposite sex better than boys, children do not conform to gender stereotypes unless they are reinforced by images they see in their everyday lives, i.e. television shows, parents and caregivers, and the messages they receive within the classroom. As a student teacher, I was able to see young pre-school children assume various roles that society has strictly gendered, young boys dressed up as the princesses from Frozen and the girls often chose to wear knight costumes, instead of the stereotypical princess dresses.  Producers in the media industry have one main goal, to create entertainment that sells across target markets. Therefore, it makes sense that the majority of the content released to the general public is geared towards the male market, considering we exist within the context of a larger patriarchal society.
     In reality, we need a varied representation of female roles within the media that goes farther than women as caregivers or toys for men to objectify however they please. The continued degradation of women within media, and lack of strong female characters in television shows lays the foundation for boys to learn that women are the lesser sex, not to be given more respect, time, or consideration than men. This core belief of American society broke through the news headlines following the Women’s March on Washington, and the protests that were sparked not only nationally, but across the globe. As Donald Trump was taking his place as the newly elected President of The United States, women across the world were coming together to raise their voices in defiance against Trump’s unapologetic misogynistic, sexist, hetero-normative, and racist that he spread throughout his campaign. However, despite the Washington metro system reporting 275,000 rides the day after inauguration by 11:00am (Dwyer, 2017), there were still significant divides among the women attempting to unify in order to stand against dangerous authoritarianism within our country. According to Carmen Perez, one of the women’s march national organizers, “This march was initially put together by white women, and a lot of women of color felt they weren’t part of the conversation. We can’t continue to work in isolation. We can’t continue to be one-dimensional. We have to make sure we look up, that we begin to really coordinate our efforts” (Dwyer, 2017). Historically feminist movements have been dominated by white women, as well-intentioned as many of them have been, they have often forgotten the unique lived experiences of women of color throughout history in America. Change must occur in waves, and as women learn to communicate across economic, racial, academic, and political barriers we will be better equipped to come together to fight for equality for all women. Protestor Darcy Sawatzki talked to Brakkton Booker and said, “I’m not here out of anger or fear, I’m out here for determination, for participation and hope that together we can make a difference” (Dwyer, 2017).
     The desire to make a difference and change the societal norms that women have come to accept as commonplace is the heart of this movement, and the open objectification of women by our current President was the catalyst to mobilize women (and men) in America against hate and violence towards women.  The violence toward women and girls that occurs daily can be subtle, or glaringly obvious. When we think of violence towards women our minds generally create images of domestic violence victims, rape survivors, or those who were killed by the hands of an abuser. I would consider the images depicting ideal beauty that are unrealistic, and physically unattainable without the assistance of Photoshop is a form of psychological violence towards women. Julia Bluhm saw that the alterations made to images in fashion magazines geared towards girls were sending dangerous messages about beauty, and she decided to start a petition that would force Seventeen magazine to become more transparent about their imaging process. In the end, the petition caused the magazine to create a pact stating that they would no longer change the image of young girls, and they said they would share pictures from their photoshoots on Tumblr to further the publication’s transparency. Annette Okonofua signed the petition Ms. Bluhm created and said, “I know that most of these girls on magazine covers are photoshopped, airbrushed and edited, but yet when you’re looking at those photos physically you can’t help but think, ‘Wow. I wish I looked like that’”(Haughney, 2012).  I remember being a young girl and idolizing Britney Spears, my Nana bought me her limited-edition Barbie doll and I was thrilled. As much as I loved my Barbie doll, I remember looking at her and wishing I had a tiny waste like that. The Bratz dolls that were popular in the 90s were stick thin, in comparison the now popular Monster High dolls have similar body structures. Whether it is in a magazine, movie, or simply the physique of a doll, girls learn at a very young age they must strive to reach absurd beauty standards. These constant messages are creating a culture where girls are becoming body conscious younger, and younger.
     The objectification and criticism of women’s bodies supports the idea that men have the right to judge, critique, and ultimately control what women do with their bodies and minds. What is more dangerous than that? The fact that we now have a national leader who openly supports the objectification and assault of women, Professor Michael Cornfield of George Washington University stated, “Very few people in public life , even today, get away with what Trump was able to get away with” (Slodysko, 2017). The public rantings of President Trump on social media has caused issues among lawmakers who have forgotten that as members of public office, they have a responsibility to remain professional and respectful within the public sphere. Senators are forgetting that Twitter and other social media platforms are not the channels that should be used when communicating with constituents, given the many lude and disrespectful posts by many senators following the Women’s March some offices have decided it is necessary to hold workshops to outline proper social media etiquette for public officials under this administration (Slodysko, 2017). The reactions of male lawmakers to the resistance and strength demonstrated by American women during the Women’s March on Washington illustrates the lack of respect for women, and what they offer to the nation as a collective group. The power, strength, and determination that radiated across the world during the march was so threatening to male power, that they had to find a way to minimize its significance on society.
      It is clear that male views of women have been adopted by media culture and forced upon the youth of America, consequently causing young women and men to internalize and accept unrealistic ideals surrounding the female body in society. In her article The Face of Post-Feminist Patriarchy, Susan Douglas explains the complex messages that are being conveyed to young women through the show The Bachelor, and what we can do to begin to make sense of them. The parallel she draws between the show and a 4-H livestock competition, where women are the equivalent of cattle and a man has the ability and power to choose the one he finds the most appealing. This article highlights the absurd and unrealistic lens in which love, relationships, and sexuality are viewed within our culture, “The notion that anyone would select the person they are going to marry in six weeks of fantasy dates in hot tubs televised to millions of people is creepy.” These shows support conventional views of gender roles and stereotypes, they are blatantly binary in gender representation, fitting masculinity and femininity into two distinct boxes, “Essentializing is reducing something or someone to certain characteristics that are assumed to be central to its nature and present in every member of its category” (Fixmer-Oraiz & Wood, pg. 18). American women are expected to be slender, physically attractive, and are often viewed as delicate or fragile, and when they do not meet these expectations they are degraded, and criticized harshly. It is not only within the context of reality television where these expectations of women exist, you see throughout the history of animation in Disney films that female characters are portrayed as seductive and alluring, often having larger eyes with longer lashes that they bat coyly at the object of their affection. Public criticisms of female celebrities and their bodies are observed by girls and women via television, social media, and magazines every day. Professor MarAa Len-RAos reported in her study at Wisconsin University, “Some participants said they realize images of models are digitally enhanced, but it doesn’t keep them from wanting to achieve these unattainable figures – this is because they see how society rewards women for looking good” (RedOrbit.com, 2012).
     I formerly mentioned a core belief of American culture is that women are rewarded within the social context in which they exist depending on their physical attractiveness, oddly enough women who demonstrate other positive traits such as physical strength, determination, and independence are minimized by popular culture. Why it is that women can be attractive, but they cannot also be smart or physically powerful? When women possess traits that traditionally are associated with masculinity it unsettles men who have come to believe that a woman who shares similar characteristics threatens their identity as masculine men. This issue has been particularly evident within the sports industry and the armed forces, women have been forced to fight for recognition within organizations that they are already active in. Women have been blazing trails in male dominated sports for decades, yet women’s sports continue to receive minimal media coverage. In magazine spreads male athletes are shown playing their sport, and demonstrating their physical strength and skill. On the other hand, female athletes tend to be cast as sexy models, dressed in barely-there bathing suits and dresses. By taking a strong and skilled athlete and dressing her up as a sex object, the media is telling the world her talent is not worth as much as her sex appeal. According to John Antil, “The way female athletes are being used as endorsers negatively impacts their effectiveness and reduces wider opportunities for other female athletes” (Tippett, 2012).
     Female consumers want to see images of women that they can identify with, and the majority of us do not find ourselves feeling a close connection with thin fashion models. It would be more effective for advertising companies to take advantage of the similarities that women can draw between themselves and female athletes, perhaps they share the struggle of juggling work and motherhood, which is more relatable than selling sex appeal. It is sad that within the world of sports, women are still viewed as the lesser competitors, and their athletic accomplishments are rarely showcased with the same reverence as their male counterparts. Women have to maintain a perfect image, they must appear to fit within the ideal stereotype of femininity in order to be accepted within sports because if women are suspected of being gay they can lose endorsement contracts. As what is acceptable behavior for men and women shifts and changes, society must find a way to adjust to the new-found gender norms that are beginning to take root within American culture. This can be especially challenging in regards to relationship dynamics and available career options for women that once were only offered to men. Following the lift of the ban on women in combat, female veterans began voicing changes they hoped to see as a result of women being recognized as active combat members within the armed services. The lift of the combat exclusion ban would help women advance further in their military careers, would be a catalyst for creating universal job requirements for both men and women, this ban would help break the brass ceiling blocking female military advancement (New York Times Video, 2013). The combat ban being lifted had one outcome that was particularly monumental, it would officially recognize the 280,000 women who had been deployed to Iraq and Afghanistan as of 2012. Of the 280,000 women deployed, 800 women were wounded, and 130 were killed in action (Bumiller & Shanker, 2013).
     Despite the strides being made in the military for female service members, there are still significant obstacles women face if they decide to join the armed forces. The military has experienced alarming rates of sexual assault occurring between male commanding officers, and female recruits. Young women starting off their careers are told they must follow all orders that are given to them, with these women being isolated from their families with nowhere to turn, they are easy targets for preying men looking to abuse their power. At Lackland Air Force Base in Texas, Air Force leaders’ report that a combination of weak command structure and fear among female personnel contributed to the widespread sexual assault of new recruits. During the investigation of these assaults it was discovered that personnel who have committed sexual
assault can be transferred to other units, however there is no evidence of incriminating sexual behavior that remains on their record (Risen, 2013). Jon Stewart pointed out the irony that women needed to be given permission in order to continue serving in the military in his video short Women’s War Daily, and what this inability to acknowledge female roles within the military comes back to binary gender conventions.
     Nothing challenged conventional gender ideals more than the women’s movements which have taken place over the course of our nation’s history. The first wave of the women’s movement came out of the need for women to have a political voice to use against slavery, however this movement was primarily focused on white women due to the fact that Black men were granted suffrage in 1874 (Fixmer- Oraiz & Wood, pg. 59).
     After reading about the Women’s Movement, I watched the film Iron Jawed Angels, I was deeply humbled by Alice Paul’s determination, and the dedication to her cause. Alice was able to understand that as a college-educated white woman her interests were not the same as the factory workers, or the women of color who wanted to be involved in the movement as well. She told female factory workers that fighting for a vote who help them to gain safer working conditions, saying to one woman, “A vote is a fire escape.” The movement began to gain momentum, and the National Women’s Suffrage Association was unsettled by Alice’s grit and strong-will, Alice had to fight to gain the support of other women because they did not want to appear rowdy or distasteful. However, that is not what I found most appealing about the film. I could relate to Alice’s desire to be alone, I never wanted to involve myself with a man because I felt I would be emotionally trapped, I wanted to go to school and that was that. When my boyfriend and I started dating five years ago, I wouldn’t let him open doors for me, take off my coat, or even pull out my chair at a restaurant. I was used to taking care of myself, as Alice is in the film, and I didn’t want to compromise my independence for emotion. However, I do believe her intentions to have been nobler than mine.
     I could not help but love and admire this woman, which is why as I watched the scenes of her being force fed with a tube, I wept. I wept harder than I ever have during a movie, perhaps it was because what I read in my textbook was suddenly coming to life on my computer screen. The images before me did not allow me to think in theoretical terms any longer, I had to face that real women went through this agony and torture so I could vote in elections, go to school, and open my own bank account. I feel like I owe them my life, especially considering the political climate we are living in right now closely mimics the archaic views represented in the film by the male characters. The film illustrates the racial divide among suffragettes, which was also mentioned by Gail Collins in her article The Feminine Mystique at 50, observing that fans and critics of Betty Friedan had noticed her book did not mention the struggles of Black women. The struggles women have faced throughout history have been immense, and they are far from over. We must continue to strive to become inter-sectional in our approaches at solving social and political problems, only then will we truly make progress towards unity and equality.
References:
Bumiller, E., & Shanker, T. (2013, January 23). Pentagon Is Set to Lift Combat Ban for Women.
          Retrieved February 7, 2017, from http://www.nytimes.com/2013/01/24/us/pentagon-says-
          It-is-lifting-ban-on-women-in-combat.html?pagewanted=all&%3B_r=0
Collins, G. (2013, January 26). ‘The Feminine Mystique’ at 50. Retrieved February 14, 2017,
          pagewanted=3&%3B_r=0
Douglas, S. J. / In These Times. (n.d.). The Face of Post-Feminist Patriarchy. Retrieved January
          31, 2017, from http://www.alternet.org/story/14670/the_face_of_post-feminist_patriarchy
Dwyer, C. (2017, Januray 21). Women’s March Floods Washington, Sparking Rallies
          Worldwide. Retrieved January 24, 2017, from http://www.npr.org/sections/thetwo-
          way/2017/01/21/510932265/demonstrators-gather-early-to-kick-off-womens-march-
          on-washington
Garnier, K. V. (Director). (2004). Iron Jawed Angels [Video File]. America: HBO. Retrieved
          February 17, 2017.
Gender Representation. (n.d.). Retrieved January 24, 2017, from http:mediasmarts.ca/digital-
          media-literacy/media-issues/gender-representation
Gurbuz, S. S. (2017, January 25). Sexist, vulgar posts on women’s marches rebound on officials-  
          The Boston Globe. Retrieved January 26, 2017, from https://www.bostonglobe.com/news/
          nation/2017/01/24/sexist-vulgar-posts-women-marches-rebound-officials/6MPXp917nnsT
          YPImstOq3K/story.html?
Haughney, C. (2012, July 03). Seventeen Magazine Vows to Show Girls ‘as They Really Are’
          Retrieved January 24, 2017, from https://mediadecoder.blogs.nytimes.com/2012/07/03/
          after-petition-drive-seventeen-commits-to-show-girls-as-they-really-are/?hp_r=0
Playing Unfair. (n.d). Retrieved February 7, 2017 from http://permalink.fliqz.com/aspx/permalin
          k.aspx?at=27a5963a29594672b299e9f7b31ac98f&a=c51dc391 e9144f1b86310993 a7f6d
          918
R. (2012, August 13). Appearance Matters More Than Health For Most Young Adults. Retrieved
          February 2, 2017, from http://www.redorbit.com/news/health/1112674673/appearance-
          Matters-more-then-health-for-most-young-adults
Risen, R. (2013, January 23). Air Force Leaders Testify on Culture That Led to Sexual Assaults
          of Recruits. Retrieved February 7, 2017, from https://nytimes.com/2013/01/24/us/air-force
          -leaders-testify-on-culture-that-led-to-sexual-assaults-of-recruits.html?refer=
Star power squandered. (n.d.). Retrieved February 7, 2017 from http://www1.udel.edu/udaily/
          2013/jul/study-female-athletes-0703012.html
Times, T. N. (2013, January 24). Ban Lifted on Women in Combat Roles. Retrieved February 7,
          combat-roles.html
Wood, J. T., & Fixmer- Oraiz, N. (2015).  Gendered Lives: Communication, gender, & culture
          (12th ed.). Boston, MA: Cengage Learning

Second Reading Response

   When most people think of gender stereotypes, what first comes to mind is the oppressive patriarchy holding women back from making further progress towards economic, and political power in American society. Girls are still expected to play house in school, while boys are encouraged to pretend to be firefighters and policemen, demonstrating the social views of women in America as passive, and existing only in the domestic realm. However, these stereotypes also impact boys significantly, and how they come to view, and treat women as they develop throughout their lives.
     Media plays a key role in how men view masculinity, particularly because mainstream media tends to perpetuate traditional male stereotypes of aggression, strength, hyper sexuality, and control. In the documentary Tough Guise, Jackson Katz touches upon a crucial issue plaguing American men, though most boys and men have both a traditionally masculine persona, as well as a softer “feminine” side, they are often restricted to what version of themselves they can share with those around them. As Katz observes, “You have to show the world only certain parts of yourself that the dominant culture has defined as manly” (Tough Guise, 1999). I remember when I saw Jackson Katz speak during a lecture at Quinsigamond Community College while working on my Associates Degree, he was screening Tough Guise, and had opened with a brief introduction of his work in the field of male violence and aggression. The topic brought me back to middle school, two guys had gotten into a fight over a girl in the middle of the hallway, and it had gotten extremely out of hand. I had no idea what to do, I couldn’t move because I was trapped by the horde of onlookers chanting at the two boys. They both looked so absurd fighting in that hallway; blood running down their faces, fists flying, shirts torn. I couldn’t understand what could drive anyone to this level of violence in middle school – especially over a girl.
     Unfortunately, I was about to gain unlimited access to the male mind, and learn how cultural expectations, and pervasive media messages have contributed to the unacceptable rates of male violence occurring in our country. Jackson Katz tells us in Tough Guise that, “90 percent of people who commit violent physical assault are men, 95 percent of serious domestic violence is perpetrated by men” (Tough Guise, 1999).
     We know that men commit the majority of violent crimes towards; women, children, and other men (Tough Guise, 1999) so how can we begin to critique, and understand various media forms that portray men as violent, controlling, and power-hungry bullies? To begin with, the acceptance and encouragement of aggression and violence in men must be realized as an issue in mainstream media. The narratives that are shown in popular soap operas, such as General Hospital, where Sonny is always seen killing the character with whom he is in conflict, to primetime television shows such as Scandal, where the father of Olivia Pope killed President-elect Vargas because he wanted his candidate to win. However, the image of male violence is loudest in the sporting arena; hockey, football, basketball, and wrestling all have high levels of aggression and violent conflict among players. How often do we see players get into a fight on the field, or on the ice during a hockey match? Though it is generally frowned upon, those altercations among players increase viewer ratings, leading corporate sponsors and team owners to offer limited consequences when violence occurs. In the case of pro-wrestling, it is a combination of entertainment and sport, and within media is treated as such. The embellishment of gender stereotypes within the WWF is extreme, and shows what little respect the organization has for men of color, as well as its sexist and objectifying views of women.
          In regards to male violence, the WWF presents a significant problem by normalizing violent bullying, “We can see this process of normalization, humiliation, control, and verbal aggression (toward men as well as women) is the way that “real men” prevail. Manhood is equated explicitly with the ability to settle scores, defend one’s honor, and win respect through force or conquest” (Jhally & Katz, 2000). These portrayals of men as violent conquerors is concerning, particularly because young boys are also consuming these images, “In the 2008 article Media and the Make-Believe Worlds of Boys and Girls, Maya Gotz and Dafna Lemish note that girls generally pick and choose what media content to integrate into their imaginary worlds…Boys, on the other hand, tend to incorporate media content into their own imaginations wholesale, “taking it, assimilating it, and then taking the story further”” (MediaSmarts.com). In other words, young boys lack the ability to differentiate fact from fiction. What young boys see in mainstream media will remain within their imagination, and make its way into their everyday play, and inevitably their daily social interactions as they continue to develop. The violent images boys see in the media negatively impact their developing understanding of masculinity because, “The portrayal and acceptance of men by the media as socially powerful and physically violent serve to reinforce the assumptions about how men and boys should act in society, how they should treat each other, as well as how they should treat women and children” (MediaSmarts.com).
     A prevailing stereotype that is still strong upheld within our society is that men must always be in control, they cannot show any emotions because that is a sign of weakness. It is rare to see a man who is comfortable with crying, growing up I always heard men say degrading things about guys who cried at funerals, or during sad movies. I never understood that at all, I always wanted a partner who was emotionally open to me. I was lucky enough to fall in love with a man who is sensitive and will talk about his feelings, and I have even seen him cry a few times. I knew that his ability to show me that vulnerable and raw side of him was a big step, and one that was scary for him. I couldn’t imagine why anyone would think less of someone for sharing their feelings with someone they love, if anything I think it brings you closer together as a couple. Society sends messages constantly through visual media forms, as well as verbal communication that tell men to bottle up their emotions, because self-expression of any kind will leave them labelled as weak, or gay.  One of the main findings of the 1999 study done by the research group Children Now, which asked boys about their perceptions of the male characters they saw in the media was, “It’s rare to see men or boys crying or otherwise showing vulnerability” (MediaSmarts.com). How are boys supposed to learn healthy forms of self-expression, when they have a limited amount of role models to choose from in mainstream media? And even worse, how are boys going to find the confidence to share their feelings with their peers, and eventual significant others, when the dominant culture continuously undermines their efforts?
     Currently there are multiple men’s movements that haven taken root within American society working to address the dangerous heteronormative stereotypes of masculinity that are forced onto men, beginning in early childhood. Profeminist men’s groups such as NOMAS (National Organization for Men Against Sexism) hold workshops that enable men to understand how gender stereotypes have impacted their emotional and psychological development within society’s social context. Another function of NOMAS workshops is to act as a safe space where men can begin to express their emotions and personal needs, without fear of judgement (Fixmer-Oraiz & Wood, pg. 82). I have talked to many men in my family who want to feel comfortable sharing their feelings openly, however they have been conditioned to view that as a sign of femininity, a weak character trait for a “real man” to exhibit. The men I have talked to would like to see a culture that accepts males who choose to share their emotions publicly, however they don’t believe that this is something they will see occur in their lifetime. Taking anecdotal observations such as these into consideration, the need for a strong collective male profeminist voice is more important than ever as definitive gender roles begin to shift. The main goal of male feminist groups is, “Endorsing the liberal belief that men and women are alike in most ways, male feminists want to develop the emotional capacities that society approves in women but discourages in men” (Fixmer-Oraiz & Wood, pg. 81).
     When Arnold Schwarzenegger used the term “girlie men” to demean his political opposition in an effort to get other California legislators to back his proposed budget plan, he sparked public anger and disgust. California legislators, along with many of Schwarzenegger’s constituents asked that he issue an apology for the use of the slur, originally coined to emasculate and invalidate gay men. Instead of an apology acknowledging the insensitivity regarding his word choice, Schwarzenegger chose to make a statement through a spokesperson stating that the offensive comment was, “an effective way to convey wimpiness” (Grossman & McClain, 2004). Within the context of politics, attributes associated with femininity are considered weaknesses, rather than assets. This is especially problematic for women who are attempting to break into politics, it also negatively impacts male politicians who do not conform to the traditionally accepted heteronormative masculine ideals that are so pervasive in our culture. “A “girlie man” in this view, lacks “guts” because he is beholden to special interests. His “girlieness” is a kind of “wimpiness” – a lack of guts, a lack of strength, and an inability to speak with an independent mind, and get things accomplished” (Grossman & McClain, 2004). Schwarzenegger’s use of the term “girlie men” is telling of a time in American history when the gay community had a limited voice in America, even though television shows with strong openly gay characters were becoming more popular in the 1990s, there was still significant stigma surrounding the LGBT community. Given Arnold Schwarzenegger’s political leanings, it is not surprising that he would be insensitive to the feelings and needs of the gay community.
     The gay community has fought ferociously to be acknowledged by the American government, and accepted by American culture which conforms to the traditional ideal of the nuclear family. I recently watched the three day television program on ABC, When We Rise, which chronicled the lives of the activists and politicians who fought for gay rights during the AIDS outbreak. The program began by showing interviews of the actual people who were being portrayed by actors, they told the stories of their lives, and what it was like to live through that level of fear and horror. I distinctly remember one scene when a man came home to find his partner had died, naturally they weren’t married. As a result, the family of the deceased man kicked his partner out of the home they had shared together for 15 years, and he ended up on the street using drugs and drinking. The fight for visibility, for meaningful representation, and for eventual marriage equality was wrought with pain, suffering, and death in many cases.
     Thanks to the hard work the hard work of so many activists, the gay community has a loud and strong voice within American culture, “Queer people see their reflections on screen in a largely positive light: stable, employed, charming, attractive, well-liked, and successful” (MediaSmarts.com). During the time period between the 1960s and the 1980s, the gay
liberationist movement was gaining power, and attempting to change society’s views of the gay community from negative stereotypes to accurate depictions of their lived experiences. The type of media criticism that initially emerged from the gay liberationist movement was minority model criticism which is, “particularly preoccupied not with just visibility in the media, but with having the ‘right’ kind of visibility” (MediaSmarts.com). For example, in the documentary Further Off the Straight and Narrow: New Gay Visibility on Television 1998-2006, the commentators interviewed in the film highlighted multiple negative representations of gayness that have been seen within popular culture. One of the most negative depictions of the gay experience is how the media portrays the process of coming out. The process of coming out is overwhelming for many people, however the way it was portrayed on Dawson’s Creek took the experience and created a overdramatic depiction of an everyday event.
     Another major issue that was touched upon, and was mainly seen in the television show The O.C. was that gayness was used as an aesthetic tool to further the storyline, the writers would place a lesbian relationship as a short term tool to ignite shake up the dynamics among the characters. It wasn’t until television shows like Buffy the Vampire Slayer and Will and Grace that gay characters were used as protagonists within the plotline, and were given the chance to change and develop over the course of the storyline. The creation of powerful gay characters began to usher in a new age of gay acceptance within mainstream media, and American society, which was a core goal of minority model media criticism.
     Though minority model media criticism was important in creating meaningful images of gay individuals in movies and television shows, its focus was too narrow, and did not include the broader community of individuals who did not conform to the traditional relationship constructs that have been accepted among our society. Minority model media criticism did not focus on gender non-conforming individuals, transgender people, and did not focus much attention on ethnic minorities identifying as gay, transgender, or transsexual. “Under queer culture, notions of identity underwent a radical shift, from being seen as fixed and stable to more fragmented and layered. Thus, queer people were not merely “queer” – they could be queer males or females or English or Italian or White or Asian or Black, or factory workers, business people or bus drivers, and so on. Rather than looking at how homosexuality was marginalized, the criticism that came out of this – social constructivism – focused on how various social and cultural institutions (including the media) shape the realm of sexual possibilities” (MediaSmarts,com).
     The power of mass media communication is immense, we receive messages daily from various media outlets that utilize both verbal and nonverbal communication. However, how does nonverbal communication which, “includes all elements of communication other than words themselves. Nonverbal communication is not limited to gestures and movement, but also includes inflection, volume, physical appearance, and environmental factors, and artifacts such as children’s toys” (Fixmer-Oraiz & Wood, pg. 123). How do we decipher the messages that we receive from images, or the things we see for sale when we go shopping at Macy’s or other major department stores? Clothes are inarguably cultural artifacts, and the variation in design between men and women’s clothes should set off alarms to any woman looking to buy a decent outfit, that is comfortable, functional and reasonably priced.
     “Men’s clothes generally are not as colorful or bright as women’s, and they are designed to be more functional. Pockets in jackets and trousers allow men to carry wallets, change, keys, cells,
 and miscellany. The relatively loose fit of men’s clothes and the design of men’s shoes enable them to move quickly and with assurance” (Fixmer-Oraiz & Wood, pg. 127). Personally, I like men’s clothes, in fact I steal my boyfriend’s clothing all the time. My favorite piece of clothing that I have proudly acquisitioned from him is a pair of flannel pajama pants. I had to wear them home one thanksgiving because I had made spilled boiled carrots on my lap, and he brought them to the church dinner we were hosting with my Mom so I had dry pants. They were so loose and comfortable, I decided I wanted to keep them, and he told me I could. I was thrilled, I had never noticed the difference between men’s pajamas and women’s pajamas before. I have always noticed the price differences between men and women’s shirts, packs of underwear, and how women’s jeans almost never serve a functional purpose. I remember telling my Mom, “These are so cozy, I think it’s because there’s room for a penis in there.” Laughing at me, she said, “Well if anyone could find room for a penis in pants, it would be you.” Humor aside, I really was amazed at the level of comfort I felt. I could easily move around, other pajama pants had restricted my range of motion which I found annoying. The pajama bottoms also had pockets, which was a huge bonus. I didn’t even know pajama pants were made with pockets, this was a surprise to me. As exciting as this sleepwear epiphany was, it also was confusing to me. Is sexism truly that pernicious that even our pajamas can’t have a universal level of comfort and functionality? It is absurd, you would never think to compare pajamas between men and women, and yet when I did I noticed significant differences. It is comparable to the findings reported in Chapter 5, “A recent study published in the Proceedings of the National Academy of Social Sciences found that hurricanes with feminine names are more deadly than those with masculine names. The findings showed that, because of gender stereotypes that associate masculinity with greater risk and strength, people were more likely to ignore warnings for hurricanes with feminine names” (Fixmer-Oraiz & Wood, pg. 102).
     Gender stereotypes impact our decisions consciously whether we are aware of it or not, men realize that when they choose to hold back their emotions it is to conform to traditional gender norms. However, the majority of the population will never know the impact gender stereotyping has on how they react to severe storm warnings, which can be deadly if ignored. The most common expectation connected to gender stereotypes comes into play when heterosexual couples decide to get married, more often than not the male assumes that his soon-to-be wife will take his last name as her own. However, in instances where women choose to keep their given name men initially feel emasculated and disrespected, as if their significant other is snubbing them in some way. “A majority of women take their husband’s names upon marrying, but there are alternatives to the traditional ways of naming ourselves. Some heterosexual women choose to retain their birth names when they marry. A number of men and women adopt hyphenated names, such as Johnston-Smith, to symbolize the family heritage of both partners” (Fixmer-Oraiz & Wood, pg. 105).
     I have grappled with what I would do when I got married in regards to my last name since I was a teenager, it always seemed like such an elusive idea to me. I always wanted to get married, but it was never my ultimate goal, and quite frankly I was so sick as a child I never believed I would be alive at my age to even fall in love. Regardless, as a child I always struggled with my parents having different last names, because I only was given my Dad’s last name. It always confused me a little bit that they had different last names, but I only had one of their last names.
     It was as if we didn’t match in some way, and it didn’t help that people always assumed I had the same last name as my Mom when sending us cards in the mail. I knew I wanted to have the same last name as my husband, because I wanted my children to be able to share the same last name(s) as their parents. Now that I am planning on getting married within the next three or four years, I still have the same intentions, but my reasoning has shifted. I want to hyphenate our names to honor both of us as people, if a marriage is going to be a 50/50 relationship, I think each of us should be equally represented within our last name, since it will be how we present ourselves as a couple to the rest of the world. I also would be hesitant to take only his last name because I do not want to be another “Mrs. Laprade”, his brother’s wife will have that title, and his Mom already holds it. I want something different for us. I imagine the combination of our names as a symbol of new beginnings, in my mind it will be the foundation that we use to build new traditions and memories on.
     Although I am aware that, “Each of us has society’s values in our heads, so we tend to reflect on ourselves from society’s perspective” (Fixmer-Oraiz & Wood, pg. 108), I want to consciously fight against the ideals pushed upon me by friends, advertisers, and other women. I walked into the bank one day and a teller I had gotten to know commented on my haircut, and then said, “So does your boyfriend like it?” I am a strong woman, I do not need approval to cut my hair from my male counterpart. Conversely, he doesn’t need my permission to change his appearance. I do not need to have the commercialism of love shoved down my throat at every turn, I want to marry the man I love without being asked which China pattern I want, or what I plan to do with my hair. People ask me constantly when I am getting married, even though I talk more about my academics than my relationship. I am frustrated that as a woman who prides herself in her intellectual abilities, I cannot seem to gain acknowledgement for anything beyond my ability to secure a husband, and make babies. We need to make it possible for women to be viewed as strong, powerful, intellectual, and capable human beings who do not need the assistance of a man to become successful in the world. As much as I look forward to the day my boyfriend and I can live together and later marry, I want to be valued first as an individual - not as a prospective wife and mother.
     Women face significant challenges in reaching leadership positions, whether it is obtaining high political office, or rising through the ranks to become a business CEO, “In America, only 17 percent of American Fortune 500 board seats are held by women, a mere 3 percent of board chairs are women, and women are barely represented in President Obama’s senate” (Kristof, 2013). In her book Lean In, Sheryl Sandberg comments on internal factors that hold women back from achieving success in the world (Kristof, 2013). Sandberg argues that though there are numerous external factors that stand in the way of women achieving success in the workforce, there are a number of internalized messages which have caused women to believe they deserve less than their male counterparts. “A study of Carnegie Mellon M.B.A graduates in 2003 found that 57 percent of men, but only 7 percent of women, tried to negotiate a higher initial salary” (Kristof, 2013).. It will become easier for women to assert themselves within the professional realm when the instuitional sexism that bars women from leadership roles is dismantled, “We need more women in leadership positions…considerable evidence suggests that more diverse groups make better decisions. Corporations should promote women not just out of fairness, but also because it helps them perform better” (Kristof, 2013). Despite research showing that women make positive contributions to the workplace, they are still underpaid, and underrepresented in traditionally male dominated fields such as politics, business, and the sciences.
     “Women make 434,000 less than men on average over the course of their careers, according to a fact sheet from the Democratic Policy and Communications Center…Straight out of college, women make on average $7,600 less than men, according to a fact sheet from the Congress’ joint economic committee” (Berman, 2013). This information is discouraging to me as a young woman about to graduate college and begin her professional career, it also troubles me as a future mother as well. Women often assume we have attained complete equality with men because most of us go into work every day, and have access to education, which is denied to women and girls across the globe.
     Modern day women are able to use ignorance as a coping mechanism that allows them to exist and function within an oppressive patriarchal society. I have noticed within myself that I have become more critical of the people my significant other associates with as my study of gender issues has progressed, I can barely tolerate to be around his brother’s fiancé because she has no interest in politics, women’s rights, or public issues. I have thought about this extensively, and I believe a part of me envies her ability to remain ignorant to these issues. I have learned that there truly is bliss in ignorance, and have had to allow myself to shut my critical mind off in order to have fun with my friends and family. It is a narrow line to walk, while I enjoy spending
time with my academic friends who share my values, it can be draining because you are always talking about social issues. As much as I want to be an advocate for those who do not have the same privileges that I enjoy, especially because growing up with a chronic illness I was denied many basic rights other children received without question, I need to be able to take care of myself. I read a quote once that said, “It is ok if the only person you save in the world is yourself.” That resonated with me, because I have felt pressures by feminists, trans-activists, my friends, and society to do more. I tried to do more, then I burnt out and had to accept that the best I can do is help the children I work with at The Children’s Friend Learning Center. Most of the children we service come from low-income homes, many come into school without gloves, coats, or lunches. By holding fundraisers for coats, books, or gloves for the center, I can help provide resources for these children that are often overlooked by the wealthier members of our society.
     When I read Dawn Bovasso’s article, I was annoyed and frustrated with her complaints regarding her having to spend $200 dollars to go to an appreciation dinner, and talking about her childcare costs of over $3000 a month. Her privilege was evident, and I felt very frustrated with her complaints regarding her company’s expense reimbursement policies. I have a friend who works for a major software company as the Director of Marketing, his wife works at another company in Human Resources. Neither company pays for their childcare when they need to travel for work, and I know for a fact they would never ask to be reimbursed for such costs. I would compare Miss Bovasso’s desire to have her babysitting expenses covered by her boss liken to asking a couple who is getting married if they will pay for someone to watch your child while you attend their wedding. Ms. Bovasso made a choice to become artificially inseminated and raise a child on her own, if you lack family supports that makes being a single parent much harder if you want to attend social events.
     “When I received my evite, I couldn’t just check my calendar and accept or decline: I had to have an internal debate with myself about the pros and cons of going and what this dinner would cost me” (Bovasso, 2016). This part made me laugh, how was this any different from what every parent, in fact any individual has to do when they want to spend a fancy night out. I have to consider this when I go out with my friends; how much will dinner be, will someone be home to walk the dog, how will this affect my academics, and so on. I don’t see her concerns to be unique to mothers, because all parents I know struggle with the same issues. Every parent has to find a way to balance their work and home lives, truthfully if it were me I would have just stayed home. Her absence could be used as a platform which illustrates the need for company provided childcare at employee event.  When the challenges of securing quality childcare keeps employees from attending work events it can affect the social dynamic amongst employees, therefore impacting productivity. Employer provided childcare would ensure all employees are be able to attend the event without worrying about who will watch their children. I disagreed with many of Dawn Bovasso’s points throughout her article, however I do strongly agree that company’s need to understand the challenges that parenthood presents to their employees, employers must find ways to remedy how they contribute to this issue.
     A way that traditional workplace practices will be changed is through the increase of women in political power, because as the voices of women are heard then their perspectives will begin to turn into legislation, which will be the catalyst for social change. New York Senator Kirsten Gillibrand said, “It starts with a very core principle that women’s voices matter. And if they’re not being heard in Washington, then the agenda we are setting is not reflective of all Americans” (Chang, 2016).
     In our country women are not given the chance to make their voices heard, and have to resort to organized marches and protests to assure that they are viewed as a powerful collective. This is
unfortunate, considering that those who identify as female tend to feel a deeper sense of connectedness to others due to their permeable ego boundaries. An ego boundary is, “the point at which an individual stops and the rest of the world begins” (Fixmer-Oraiz & Wood, pg. 147). Women traditionally have taken on caregiver roles, both domestically and in the workplace for centuries. I once asked my Mom what made her become a nurse and her response was, “I had been taking care of people my whole life, I figured I might as well get paid for it.” The “permeable ego boundaries associated with femininity may potentially explain why many girls and women tend to experience others feelings as if they were their own. It may also explain why some women become so involved in helping others that they neglect their own needs. Finally, this may shed light on the tendency of many women to feel responsible for others and for situations that they do not create or control. When the lines between self and others are blurry, it’s hard to make a clear distinction between your own responsibilities and needs and those of others” (Fixmer-Oraiz & Wood, pg. 147). As a woman who works with children, I have struggled with taking my work home with me for years. I have done everything possible to ease every heartbroken child I see come through the doors of my center, and in the end I have had to accept that I can’t save them all. Despite the practical knowledge that I am only one person, it doesn’t change my desire to try and alter the way their parents talk to them, or change their views on how to treat their children. It doesn’t stop me from putting myself in situations that I cannot alter, regardless of my desire to. For me, learning how to implement firm boundaries and create relationships where I don’t have to act as a mother figure has been a life-long struggle. After reading this chapter of Gendered Lives, I now understand why it has been harder for me
than my male peers to compartmentalize information we receive from the world, and those we are close to.
     From a young age this tendency to care for others is manipulated by society, young girls are encouraged to dream of getting married and having children, and until recently that was all that was expected of females in American society. The PBS three part documentary Makers: Women Who Make America, highlighted the oppressive social norms that women had to work under, and continued to highlight important milestones for women in the journey to attaining equal rights and opportunities in the work force, home, and by the government. According to Judy Blume, “We didn’t have a chance to grow up, you didn’t have a chance to find out what you might have been able to do” (Makers: Women Who Make America – Part 1). When Judy Blume finally decided she wanted to be a writer, she was mocked by the other stay-at-home mothers in the cul-de-sac where she lived, “They laughed at me and said what makes you think you can do this” (Makers: Women Who Make America – Part 1). It is sad to think that women had been conditioned to believe they were incapable of anything more substantial than doing laundry, and that when one of them wanted to break out of the traditional role they mocked her instead of showing support. As women began to fight against these ideals, Betty Friedan came out with her ground-breaking book The Feminine Mystique, which creates a national uproar amongst women and men. Women who have felt restless finally feel they have someone in the public sphere they can relate to, while women who are happy to stay home with their children feel jilted and angered by her critique of women’s role in America. .
     As women begin to gain visibility in America, women in sport have to fight twice as hard to show they belong in an arena that is dominated by male athletes. Billie Jean King was the first athlete to start a women’s tennis circuit, and by creating a space for women to compete she drew the attention of vocal misogynist Bobby Riggs. Riggs tried to get King to play him in a match, and repeatedly she refused his offers, until he kept beating other female athletes in tennis tournaments. Billie Jean King knew that in order to secure a place for women in sport she needed to play Bobby, and she needed to win. Though Bobby Riggs went into his match confident he would beat King, he lost the “Battle of The Sexes” as it was known. This match was a monumental moment for women, illustrating that women could demonstrate physical strength and stamina just as easily as men (Makers: Women Who Make America – Part 2).
     Although women were beginning to make strides towards attaining equal rights as the Women’s Movement was gaining momentum, there were still significant barriers holding them back, particularly regarding healthcare and reproductive health. “For years a curtain of shame and secrecy kept abortion laws from even being discussed, much less being changed”, said narrator Meryl Streep, that was until one woman decided to share the story of her need for a “therapeutic abortion” due to the extensive deformities caused to her fetus by the ingestion of formaldehyde. After her story was released in the papers anonymously, the scheduled therapeutic abortion was cancelled. Stories like these show how feared the procedure was during a time when America was more conservative, and it is terrifying to think that we are again living in a political climate that wants to deny a woman the right to choose what is best for her body. However, this chain of events opened a national conversation that got things moving towards the eventual decision to make abortion a legal right to all American women in the 1970s.
     By the 1980s, “Women were no longer in the streets, they were getting into college presidencies, university board rooms, and corporate board rooms. There was Sally Ride the first female astronaut” (Makers: Women Who Make America – Part 3). Women were moving into fields they were denied access to for years as fast as possible, in 1984 Geraldine Ferraro accepted the nomination to run as Vice President for The Democratic Party, women were gaining power in the world and they wanted their voices to be heard. While positive changes were taking place, there were still scary double standard that were inflicting emotional and physical pain on women. At that time there were not words for sexual harassment or domestic violence, it was accepted as something women were supposed to put up with. More often than not, when these events were reported the woman was blamed for her own assault, as if she had somehow instigated her attacker. This changed when Tracey Thurman called the police to report that her husband was being violent and abusive, he had a history of violence towards Tracey, yet it took the police 25 minutes to respond. By the time police officers reach the Thurman home, Tracey has been stabbed 13 times by her husband, he is not arrested upon arrival and tried to kill Tracey with police present, who then pull him off of her as he is attempting to strangle her (Makers: Women Who Make America – Part 3). How this occurred I will never understand, regardless of what sex someone is, isn’t the job of a police officer to serve and protect? Furthermore, wouldn’t one assume that the traditional gender stereotype casting women as damsels in need of rescue encourage these police officers to do more to help her, when she so clearly was frightened?
     Thankfully, Tracey survived and a law was put into place to protect women from their abusive partners called The Thurman Law. But that doesn’t mean these violent and negligent acts don’t occur every day, women are still blamed for their own rapes when they go to trial, which is why sexual assault is underreported across the board. Women do not feel safe coming forward to male authority figures when it related to an intimate form of violation, because they don’t believe they will help them. Women feel vulnerable in the world, most of us turn our heads walking down the street to make sure we are not being followed by a man. We have come a long way, there is no denying the progress that women in America have made, or the privileges we have compared to those in Africa or South America. However, we still have a long way to go before we are truly viewed as a whole person, and not the sum of our objectifiable parts.
References:
Berman, J. (2013, May 10). Women Work ‘For Free’ 59 Days per Year, Thanks To the Gender
          Pay Gap: Analysis. Huffington Post. Retrieved March 7, 2017, from m.huffpost.com/us/
          entry/2775267
Bovasso, D. (2016, July 23). Your Company Expense Policies Are Hurting Women. Here’s
          Why and How to Fix it. Fortune. Retrieved March 9, 2017, from fortune.com/2016/07/23/
          Expense-policies-hurt-women/
          
Chang, A. (2014, May 6). From Humble Beginnings, A Powerhouse Fundraising Class Emerges.
          NPR. Retrieved March 9, 2017, from www.npr.org/2014/05/06/310134589/from-humble-
          beginnings-a-powerhouse-fundraising-class-emerges
Children’s Perceptions of Male Stereotypes. (n.d.). MediaSmarts. Retrieved February 21, 2017,   
          ons-male-stereotypes
F. (2013, March 5). Makers: Women Who Make America (Part 1). Retrieved March 13, 2017,
          From https://youtu.be/XcH2ppft2Gw
F. (2013, March 5). Makers: Women Who Make America (Part 2). Retrieved March 15, 2017,
          From https://youtu.be/aAic_v6L7NO
F. (2013, March 5). Makers: Women Who Make America (Part 3). Retrieved March 16, 2017
          From https://youtu.be/rkFv1Y_IKa0
How the Media Define Masculinity. (n.d.). MediaSmarts. Retrieved February 21, 2017, from
          masculinity
Katz, J., & Jhally, S., (2000). Manhood on The Mat: The Problem is Not That Pro Wrestling
          Makes Boys Violent. The Real Lesson of the Wildly Popular Pseudo-Sport that is More
          Insidious. Retrieved February 28, 2017, from http://www.jacksonkatz.com/publication/
          pub_manhood
Kristof, N. (2013, January 26). She’s (Rarely) the Boss. The New York Times. Retrieved March
          The-boss.html?src=ISMR_AP_LO_MST_FB&reference=
Queer Representation in the Media. (n.d.). Retrieved February 28, 2017, from http://mediasmart
          s.ca/diversity-media/queer-representation/queer-representation-media
 Sender, K. (Director). (n.d.). Further Off The Straight and Narrow: Gay Visibility on Television
          1998-2006[Video File]. Retrieved February 28, 2017, from http://permalink.fliqz.com/asp
          x/permalink.aspx?at=8dffd84a3c444e1e89fede1131a55be&a=c51dc391e9144f1b8631099
          3a7f6d918
Wood, J.T., & Fixmer-Oraiz, N. (2017). Gendered lives: communication, gender, & culture.
     Australia: Cengage Learning

Comments

Popular posts from this blog

How prepared am I for careers in the industries and professional practices of communication and business?

Human Sexuality and Sex Education Coursework

How can I become a responsible/ethical media producer?